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Why Not Having a Mobile Website is Costing You Customers

Archive for July, 2013

Why Not Having a Mobile Website is Costing You Customers

Posted on: July 27th, 2013 by admin , No Comments

With millions of consumers now turning to their smartphones and portable tablets for product purchases, directions to businesses, and more, there has never been a better time for small companies to create their own mobile website. In fact, not having a mobile website at this point in time runs the risk of losing both current and potential customers.

Local Searches

According to the Local Search Association, one of the world’s largest print, digital, and social media trade associations, the amount of local searches via cellphones and mobile tablets quadrupled in 2012 alone. By the end of 2013, this number is expected to be even higher.

When people utilize their mobile devices to perform local searches, they are typically looking for quick results for their intent, whether it be finding directions to a local business or researching a new product or service before purchasing. If you don’t have a mobile site that’s optimized to be viewer-friendly for consumers, there is a great likelihood that they will continue their local search to a company that does.

Problem Websites

Although mobile users may find your traditional website when performing a search, they’ll more than likely experience slow load times and heavy graphics that aren’t designed for mobile viewing. In addition, if you have Flash on your business website, they may not be able to view your site at all from a mobile device.

Again, consumers will probably seek out another local business that has a mobile website that’s easier to load and view. In fact, at least 72% of all mobile users have stated that they place a lot of importance in their purchasing decisions on mobile-friendly websites that allows them to quickly seek what they are looking for. Furthermore, most consumers don’t return to websites that are problematic.

 

The Future of Local Searches

Local search from mobile devices is expected to continue to grow at astonishing rates in the coming years.  While it is still important to have a traditional business website, every business must now focus on ways to accommodate the way millions of consumers are now seeking business information; via mobile devices.

With such an exponential growth in smartphone users, it would be unfortunate for your business to not have a site that allows people to easily find your company details while using their preferred device.  Not having a mobile-friendly website is like literally letting profits slip through your fingertips.

 

 

Why Mobile Websites Can Boost Your ROI

Posted on: July 9th, 2013 by admin , No Comments

These days, it’s absolutely essential for local businesses to have a mobile website. Yet, understandably, business owners may wonder if the return on investment (ROI) is worth it and better, yet, will a mobile website help boost ROI. Not only is a mobile website important for the success of your business, but it can certainly boost your ROI:

  • Click to Call: Mobile websites provide a simple way for consumers to tap a button or screen and have their call connected to a business. The convenience alone has helped a multitude of companies gain new business.
  • Shopping at Any Time, Any Hour: One of the best benefits for consumers is that a mobile website allows them to shop any time, any place, and anywhere. With so many people on the go, this is important to feature to offer. Round-the-clock shopping of course, gives local businesses the opportunity to reach more potential customers.
  • Mobile websites can be developed to accommodate any type of device that has an Internet connection, from Blackberries, iPhones, Android-based smartphones, and more. Subsequently, this allows everyone the ability to access a mobile website that is user-friendly according to a device’s dimensions and capabilities.
  • Faster Loading Times: Mobile websites are designed to load much quicker than traditional websites on mobile devices. With faster load times, not only are people twice as likely to stay on a mobile website to seek information, but they are also like to become return users. Furthermore, optimized mobile websites increase the chances of customers referring others to your business.
  • Consumer Smartphone Habits: Smartphone usage is not a fad, and its use is expected to continue to grow. Within the next few years, seeking information online via mobile devices will eclipse online searches performed any other way.

More than half of all smartphone users have shopped online, found business information, located store addresses, and researched products via mobile websites. Many of these smartphone users have gone on to make purchases in-store after utilizing an enhanced mobile website. In addition, the average smartphone user spends at least one hour per day using their phone. A good majority of this time is spent visiting websites.

  • Location-targeted Mobile Promotions and Deals: Mobile websites can be customized in order to target consumers based upon location. Built-in GPS placed on mobile sites, the ability to connect while in-store, and location-based coupons are among a few ways to target local customers, which in turn can boost your ROI significantly.

Source: Experian: Americans Spend 58 Minutes a Day on Their Smartphones: http://www.experian.com/blogs/marketing-forward/2013/05/28/americans-spend-58-minutes-a-day-on-their-smartphones/?WT.srch=PR_EMS_smartphones_052813_press

Differences Between a Mobile Website and Traditional Website

Posted on: July 7th, 2013 by admin , No Comments

With the emergence of Android-based smartphones, iPhones, and tablets, utilizing the Internet via mobile phones has caught on significantly within the past few years.

In fact, there are currently an estimated 6 billion+ people who utilize their phones to browse the Internet and look for products and services. Mobile websites, although similar in some ways, aren’t exactly the same as traditional websites.

For a small business owner, it’s important to understand the differences and how a mobile website can benefit your company.

Page Size, Images, and More

Although a mobile website and a traditional website are both designed via HTML, contain images and content, and are accessed through the Internet, mobile websites are always a smaller, more condensed version of a traditional website.

This not only makes it easier for people to access sites on their phones, but it also makes it much easier to read information and navigate while using a portable device.

In addition, since mobile phones are typically slower when compared with laptop or desktop computers, the condensed versions of websites make it easier to get to pages without the added time it would take for a traditional website to load.

Different Web Addresses

Mobile websites also have different domain names than the traditional website name. Think of a mobile web address as the subdomain of the original web address. Again, this is to save room and speed up page load times for mobile Internet users.

Flash and Multimedia

Most mobile websites aren’t optimized for Adobe Flash and multimedia. Yet, there are several useful tools available that will help your mobile site run these applications if you must have them.

Keep in mind though, that Flash is usually not a good match for mobile-based websites. The sheer amount of room it takes usually slows mobile sites down significantly.

In Conclusion

Most people that use mobile websites are visiting these sites for a specific purpose that necessitates the need for them to go online while they are mobile.

In other words, mobile websites don’t need all of the fancy bells and whistles as a traditional website because most people have a specific purpose, such as locating a business or searching for a new service.

Since mobile websites focus more on providing information as opposed to an extensive design, it’s a win-win situation for both mobile website users who are looking for specific information… and for small businesses that are looking to connect with more local consumers.