With millions of consumers now turning to their smartphones and portable tablets for product purchases, directions to businesses, and more, there has never been a better time for small companies to create their own mobile website. In fact, not having a mobile website at this point in time runs the risk of losing both current and potential customers.
According to the Local Search Association, one of the world’s largest print, digital, and social media trade associations, the amount of local searches via cellphones and mobile tablets quadrupled in 2012 alone. By the end of 2013, this number is expected to be even higher.
When people utilize their mobile devices to perform local searches, they are typically looking for quick results for their intent, whether it be finding directions to a local business or researching a new product or service before purchasing. If you don’t have a mobile site that’s optimized to be viewer-friendly for consumers, there is a great likelihood that they will continue their local search to a company that does.
Although mobile users may find your traditional website when performing a search, they’ll more than likely experience slow load times and heavy graphics that aren’t designed for mobile viewing. In addition, if you have Flash on your business website, they may not be able to view your site at all from a mobile device.
Again, consumers will probably seek out another local business that has a mobile website that’s easier to load and view. In fact, at least 72% of all mobile users have stated that they place a lot of importance in their purchasing decisions on mobile-friendly websites that allows them to quickly seek what they are looking for. Furthermore, most consumers don’t return to websites that are problematic.
The Future of Local Searches
Local search from mobile devices is expected to continue to grow at astonishing rates in the coming years. While it is still important to have a traditional business website, every business must now focus on ways to accommodate the way millions of consumers are now seeking business information; via mobile devices.
With such an exponential growth in smartphone users, it would be unfortunate for your business to not have a site that allows people to easily find your company details while using their preferred device. Not having a mobile-friendly website is like literally letting profits slip through your fingertips.